All programs are hosted on Zoom!

Classes are run by the industries top creatives, so all students have the chance to be fully-prepared to work at their dream advertising agency.

Both copywriting and art direction students graduate with a full portfolio and a book180 certificate.

Just like in an advertising agency, book180 partners copywriters and art directors together to develop campaigns. Both you and your partner will concept big ideas for brands together, and once you land on an idea you both love, you’ll venture down parallel paths to bring the idea to life.

Art Direction

Do you spend a lot of time making things?

T-shirts, doodles, photographs, paintings, vector illustrations? Do you think so visually that it’s hard to settle on the PERFECT paint color for a room?

Do you love art and photography, but haven’t found a job where you can use that skill creatively?

Fate brought you here!
This program is for you!

Art directors work to solve problems visually, like a graphic designer. They create the overall visual artistic feel of an ad campaign, focusing on the photography and typography. They also create logo and visual identities for brands, and often think of the funny details in commercials that make people laugh.

Email Us

Reach out for a full curriculum.

Copywriting

Do you love short stories or poetry?

Do you spend time crafting the perfect Instagram caption? Do song lyrics or stand up comedian jokes often live rent-free in your head?

Do you love writing but haven’t found a job where you can use that skill creatively?

Look no further!
This program is for you!

Copywriters work to solve problems with words. They tell stories in commercials, on TikTok, in magazine print ads, and even on billboards—stories that will help the world gain a new perspective. A copywriter wrote the taglines “Just Do It” and “A diamond is forever.”

It’s a fun career. Full of a LOT of writing. Just ask Sarah—she spent years working as a copywriter.

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Reach out for a full curriculum.

Skillshops

book180 offers a variety of online, a-la-carte classes for folks who are looking to skill-up but don’t want to commit to a full semester.

These classes are also a great way to get a taste of book180 life before you apply!

FREE

What Recruiters Want to See in Portfolios

Sarah Latz & Francesca Piancone

Thursday, June 27th | 6:30pm - 8:30pm ET

A live, casual conversation about what a student advertising portfolio is and what recruiters and creative directors are really looking for, including tips & tricks for making your portfolio stand out. Guest speakers include hiring managers from top-tier agencies!

Email us to sign up
$475

Portfolio Jam

Sarah Dembkowski, Associate Creative Director at DAVID Miami

Tuesdays | July 16th, 2024 - August 13th, 2024 | 6:30pm-8:30pm ET

Spend 5 weeks jamming on your portfolio! This once-a-week workshop will help you create smart, creative work for your book. Go from brief to big ideas, enhance your presentation skills, and leave with at least 1 portfolio-worthy creative campaign.

Email us to sign up
FREE

Is Advertising Right for me?

Sarah Latz & Francesca Piancone

Wednesday, July 17th | 6:30pm ET - 8:30pm ET

We'll have a live chat about all types of positions within the advertising industry! Want to learn more about creative, design, strategy or production, and how they all work together to create amazing work? We'll have amazing industry panelists to answer all of your questions about the biz and breaking in!

Email us to sign up
$475

The Art of Being Hirable

Britt Meyer - Senior Experiential Strategist at George P Johnson, Chicago

Wednesdays | July 24, 2024 to August 21, 2024 | 6:30pm-8:30pm ET

Job hunting takes finesse, patience and a lot of branding—self-branding. Learn the strategy behind building a successful brand image for yourself and how you can leverage a side project to make yourself more hirable. Leave with a blueprint for bringing your new brand to life.

Email us to sign up
FREE

book180 Fall 2024 Open House

Sarah Latz & Francesca Piancone

Wednesday, August 7th | 6:30pm ET - 8:30pm ET

Come have a virtual tour of everything book180 has to offer. We'll cover our curriculum, student support services, tips for creating a stellar junior portfolio, fall scholarship opportunities and more! We’ll even have some of our industry instructors + alumni there for a Q&A.

Email us to sign up

Student Life

Just because we’re online, doesn’t mean we don’t have a strong culture of inclusion and support.

Classes meet live over Zoom almost every night, and you regularly meet with your classmates on Zoom to concept. So you quickly become friends with the other creatives in your semester. We also host live guest speakers, online movie screenings, online costume nights, Quiplash game nights, and raffle nights with some pretty sweet prizes. Students build strong friendships, help make each other’s books better, and even apply for jobs together.

Where Our Students Work

You’re each other’s future coworkers, and those relationships start on day 1 of 180.

Testimonials

"Not just 'another program' the book180 grads are 100% prepared for the agency world. I wish we had the budget to hire more as our new AD hire, Lou, is crushing it!"

Steve Rodriguez, Head of Talent at EP+Co

Testimonials

"I'm so proud of book180 grads. You can see that so much great thinking has gone into each and every book. From headlines, to social good ideas, to stunts—it's the kind of thinking you can only come up when the client doesn't exist."

Amanda Burger, Creative Lead at Snapchat

Testimonials

"I'm so honored to have been a part of the first book180 class ever. Being the only one from a non-metro area, someone with a non-advertising background, and someone who was coming in with no industry contacts/knowledge, I can't tell you how big of an impact this program has had on me and my future career."

Luc Almeda, Junior Copywriter at FCB

Testimonials

"I wish book180 had been around when I was a junior. Portfolio schools are often necessary to get a job, but a shorter option like this is absolutely going to change lives."

Lindsay Lenard, Founder/Designer at Agency Radiate

Testimonials

"Sarah and Francesca are two of the hardest working, most intentional women I know. I saw first hand how much they genuinely care about students."

Taylor Smith, Senior Copywriter at Cutwater

Testimonials

"I am thankful for Sarah and Francesca for building the first-of-its-kind 6 month advertising program that is book180 and allowing me the opportunity to be a part of it’s inaugural class. These are truly two of the most brilliant, caring, and hard working women I’ve ever met in my whole life. Such an inspiration!"

Eric Thompson, Junior AD at Molson Coors

Testimonials

"When I graduated from University of Illinois, I applied to 320 jobs, and I heard back from 4 of them—people I knew! I needed to set myself apart from the rest. So I reached out to Francesca and I was so appreciative for accepting me. I loved it, was so proud of myself for working part time while going back to school."

Amanda Sideris, Junior Art Director at Golin