All programs are hosted on Zoom!
Classes are run by the industries top creatives, so all students have the chance to be fully-prepared to work at their dream advertising agency.
Both copywriting and art direction students graduate with a full portfolio and a book180 certificate.
Just like in an advertising agency, book180 partners copywriters and art directors together to develop campaigns. Both you and your partner will concept big ideas for brands together, and once you land on an idea you both love, you’ll venture down parallel paths to bring the idea to life.
Art Direction
Do you spend a lot of time making things?
T-shirts, doodles, photographs, paintings, vector illustrations? Do you think so visually that it’s hard to settle on the PERFECT paint color for a room?
Do you love art and photography, but haven’t found a job where you can use that skill creatively?
Fate brought you here!
This program is for you!
Art directors work to solve problems visually, like a graphic designer. They create the overall visual artistic feel of an ad campaign, focusing on the photography and typography. They also create logo and visual identities for brands, and often think of the funny details in commercials that make people laugh.
Email UsReach out for a full curriculum.
Copywriting
Do you love short stories or poetry?
Do you spend time crafting the perfect Instagram caption? Do song lyrics or stand up comedian jokes often live rent-free in your head?
Do you love writing but haven’t found a job where you can use that skill creatively?
Look no further!
This program is for you!
Copywriters work to solve problems with words. They tell stories in commercials, on TikTok, in magazine print ads, and even on billboards—stories that will help the world gain a new perspective. A copywriter wrote the taglines “Just Do It” and “A diamond is forever.”
It’s a fun career. Full of a LOT of writing. Just ask Sarah—she spent years working as a copywriter.
Email UsReach out for a full curriculum.
Skillshops
book180 offers a variety of online, a-la-carte classes for folks who are looking to skill-up but don’t want to commit to a full semester.
These classes are also a great way to get a taste of book180 life before you apply!
Figma 101
Tuesdays | July 11, 2023 - August 8, 2023 | 6pm - 8pm ET
Figma is an awesome new tool that lets you collaboratively build designs. This course will help you get started with mastering the platform. Having some knowledge of Adobe Creative Suite will be helpful.
The Headline Hustle
Wednesday, July 12th- Wednesday, August 9 | 7pm - 9pm EST
This down and dirty 5-week workshop will help you stretch and expand your headline-writing skills. Practice getting to higher quantities of headlines faster, and learn to craft headlines that stick in your audience's brains. This workshop is perfect for junior-level and mid-level writers looking to punch up the headlines in their current portfolio, plus career changers wanting to explore the copywriting field.
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Portfolio Storytelling
Thursdays | July 13, 2023 - August 10, 2023 | 6pm - 8pm ET
Coming up with good ideas is 50% of the portfolio battle. The rest is ALL about how you present the idea and walk folks through your executions. This class will ensure you're setting your portfolio up for success.
book180 Fall 2023 Open House
Tuesday | August 1, 2023 | 6:30pm-8:30pm EST
Come have a virtual tour of everything book180 has to offer. We’ll cover our schedule, our programming, fall scholarships, and even have some of our instructors + alumni there to meet!
All You Can Do with Your Ad Degree
Wednesday | August 23rd | 6:30pm-8:30pm EST
So, you graduated with a degree in advertising! Let’s explore the layout of an ad agency and all the different roles you have in your career. We’ll also cover some tips and tricks for connecting with recruiters, showcasing your best work, and interviewing as a creative.
What Recruiters Look for in a Portfolio
Wednesday | September 13th | 6:30pm-8:30pm EST
A live, casual conversation about what a student advertising portfolio is and what recruiters and creative directors are really looking for, including tips & tricks for making your portfolio stand out. Guest speakers will include hiring managers and creative directors from top-tier agencies.
Student Life
Just because we’re online, doesn’t mean we don’t have a strong culture of inclusion and support.
Classes meet live over Zoom almost every night, and you regularly meet with your classmates on Zoom to concept. So you quickly become friends with the other creatives in your semester. We also host live guest speakers, online movie screenings, online costume nights, Quiplash game nights, and raffle nights with some pretty sweet prizes. Students build strong friendships, help make each other’s books better, and even apply for jobs together.
You’re each other’s future coworkers, and those relationships start on day 1 of 180.
Wednesday, February 1st, 2023 - 7pm ET
book180 Open House
Sarah Latz & Francesa Piancone
Come have a virtual tour of everything book180 has to offer. We’ll cover our schedule, our programming, and even have some of our instructors there to meet!
Email us to sign up
"I wish book180 had been around when I was a junior. Portfolio schools are often necessary to get a job, but a shorter option like this is absolutely going to change lives."
Lindsay Lenard, Founder/Designer at Agency Radiate
" Sarah and Francesca are two of the hardest working, most intentional women I know. I saw first hand how much they genuinely care about students."
Taylor Smith, Copywriter at Cutwater
"Sarah Latz was a beacon of guidance for me. She made such a positive influence."
Jessica Gordon, Junior AD at Molson Coors
“Francesca helped me break into the creative ad agency industry and connect me with top-notch talent and recruiters once my portfolio was complete.”
Blake Pleasant, Art Director at dentsu
