All programs are hosted on Zoom!
Classes are run by the industries top creatives, so all students have the chance to be fully-prepared to work at their dream advertising agency.
Both copywriting and art direction students graduate with a full portfolio and a book180 certificate.
Just like in an advertising agency, book180 partners copywriters and art directors together to develop campaigns. Both you and your partner will concept big ideas for brands together, and once you land on an idea you both love, you’ll venture down parallel paths to bring the idea to life.
Art Direction
Do you spend a lot of time making things?
T-shirts, doodles, photographs, paintings, vector illustrations? Do you think so visually that it’s hard to settle on the PERFECT paint color for a room?
Do you love art and photography, but haven’t found a job where you can use that skill creatively?
Fate brought you here!
This program is for you!
Art directors work to solve problems visually, like a graphic designer. They create the overall visual artistic feel of an ad campaign, focusing on the photography and typography. They also create logo and visual identities for brands, and often think of the funny details in commercials that make people laugh.
Email UsReach out for a full curriculum.
Copywriting
Do you love short stories or poetry?
Do you spend time crafting the perfect Instagram caption? Do song lyrics or stand up comedian jokes often live rent-free in your head?
Do you love writing but haven’t found a job where you can use that skill creatively?
Look no further!
This program is for you!
Copywriters work to solve problems with words. They tell stories in commercials, on TikTok, in magazine print ads, and even on billboards—stories that will help the world gain a new perspective. A copywriter wrote the taglines “Just Do It” and “A diamond is forever.”
It’s a fun career. Full of a LOT of writing. Just ask Sarah—she spent years working as a copywriter.
Email UsReach out for a full curriculum.
Skillshops
book180 offers a variety of online, a-la-carte classes for folks who are looking to skill-up but don’t want to commit to a full semester.
These classes are also a great way to get a taste of book180 life before you apply!
Brief Writing
Jesse Dienstag, Former EVP Strategy at Ketchum Chicago
Thursdays | March 21, 2024 - April 18, 2024 | 6:30pm - 8:30pm ET
The world’s most memorable marketing campaigns start with a well-crafted brief. The Brief is the epicenter of the campaign ideation process. It's the culmination of lots of research and thinking. It's the spark that gets everyone excited. In this class, we’ll study the key building blocks of the brief, and how to differentiate between good and bad ones. You’ll learn to identify opportunities for improvement in every brief you come across. And you’ll leave the class with a solid creative brief portfolio-piece that any creative team would want to jump on.
Student Life
Just because we’re online, doesn’t mean we don’t have a strong culture of inclusion and support.
Classes meet live over Zoom almost every night, and you regularly meet with your classmates on Zoom to concept. So you quickly become friends with the other creatives in your semester. We also host live guest speakers, online movie screenings, online costume nights, Quiplash game nights, and raffle nights with some pretty sweet prizes. Students build strong friendships, help make each other’s books better, and even apply for jobs together.
Where Our Students Work
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You’re each other’s future coworkers, and those relationships start on day 1 of 180.
"Not just 'another program' the book180 grads are 100% prepared for the agency world. I wish we had the budget to hire more as our new AD hire, Lou, is crushing it!"
Steve Rodriguez, Head of Talent at EP+Co
"I'm so proud of book180 grads. You can see that so much great thinking has gone into each and every book. From headlines, to social good ideas, to stunts—it's the kind of thinking you can only come up when the client doesn't exist."
Amanda Burger, Creative Lead at Snapchat
"I'm so honored to have been a part of the first book180 class ever. Being the only one from a non-metro area, someone with a non-advertising background, and someone who was coming in with no industry contacts/knowledge, I can't tell you how big of an impact this program has had on me and my future career."
Luc Almeda, Junior Copywriter at FCB
"I wish book180 had been around when I was a junior. Portfolio schools are often necessary to get a job, but a shorter option like this is absolutely going to change lives."
Lindsay Lenard, Founder/Designer at Agency Radiate
"Sarah and Francesca are two of the hardest working, most intentional women I know. I saw first hand how much they genuinely care about students."
Taylor Smith, Senior Copywriter at Cutwater
"I am thankful for Sarah and Francesca for building the first-of-its-kind 6 month advertising program that is book180 and allowing me the opportunity to be a part of it’s inaugural class. These are truly two of the most brilliant, caring, and hard working women I’ve ever met in my whole life. Such an inspiration!"
Eric Thompson, Junior AD at Molson Coors
"When I graduated from University of Illinois, I applied to 320 jobs, and I heard back from 4 of them—people I knew! I needed to set myself apart from the rest. So I reached out to Francesca and I was so appreciative for accepting me. I loved it, was so proud of myself for working part time while going back to school."
Amanda Sideris, Junior Art Director at Golin
