All programs are hosted on Zoom!
Classes are run by the industries top creatives, so all students have the chance to be fully-prepared to work at their dream advertising agency.
Both copywriting and art direction students graduate with a full portfolio and a book180 certificate.
Just like in an advertising agency, book180 partners copywriters and art directors together to develop campaigns. Both you and your partner will concept big ideas for brands together, and once you land on an idea you both love, you’ll venture down parallel paths to bring the idea to life.
Art Direction
Do you spend a lot of time making things?
T-shirts, doodles, photographs, paintings, vector illustrations? Do you think so visually that it’s hard to settle on the PERFECT paint color for a room?
Do you love art and photography, but haven’t found a job where you can use that skill creatively?
Fate brought you here!
This program is for you!
Art directors work to solve problems visually, like a graphic designer. They create the overall visual artistic feel of an ad campaign, focusing on the photography and typography. They also create logo and visual identities for brands, and often think of the funny details in commercials that make people laugh.
Email UsReach out for a full curriculum.
Copywriting
Do you love short stories or poetry?
Do you spend time crafting the perfect Instagram caption? Do song lyrics or stand up comedian jokes often live rent-free in your head?
Do you love writing but haven’t found a job where you can use that skill creatively?
Look no further!
This program is for you!
Copywriters work to solve problems with words. They tell stories in commercials, on TikTok, in magazine print ads, and even on billboards—stories that will help the world gain a new perspective. A copywriter wrote the taglines “Just Do It” and “A diamond is forever.”
It’s a fun career. Full of a LOT of writing. Just ask Sarah—she spent years working as a copywriter.
Email UsReach out for a full curriculum.
Skillshops
book180 offers a variety of online, a-la-carte classes for folks who are looking to skill-up but don’t want to commit to a full semester.
These classes are also a great way to get a taste of book180 life before you apply!
What Recruiters Want to See in Portfolios
January 17th | 6:30pm - 8:30pm ET
A live, casual conversation about what a student advertising portfolio is and what recruiters and creative directors are really looking for, including tips & tricks for making your portfolio stand out. Guest speakers will include hiring managers and creative directors from top-tier agencies!
book180 Art Director Open House
Tuesday, February 6th | 6:30pm - 8:00pm
Want to learn all about Art Direction as a career path and see some super strong portfolio examples? We'll take you through our art director curriculum, talk about tips for creating a stellar AD portfolio and more! We'll have recent book180 art director grads present and our AD instructors to answer all of your questions about the program + industry!
book180 Copywriter Open House
Wednesday, February 7th | 6:30pm ET - 8:00pm ET
Have you always loved writing, but aren’t sure how to leverage that skill as a career? Come learn about the copywriting industry! There’s countless fields that hire copywriters—everything from healthcare, to tech, to advertising agencies! We’ll take you through our curriculum, show you some super strong portfolio examples, and talk about how you can start your portfolio. We'll also have copywriters from multiple industries on hand to talk about their journeys and answer all your questions about portfolio school + the industry.
Strategic Trend Hunting
Mondays | January 8, 2024 - February 5, 2024 | 6:30pm - 8:30pm ET
Brands are constantly searching for new and unexpected ways to reach consumers. This class will show you how to do just that. You’ll learn everything you need to deliver trend reports in the ever-evolving world of advertising. Learn to research and recognize macro trends, identify why a trend should matter to your audience, and determine how it could affect your brand in a positive way. Pin-point the “so what” factor about trends that can evolve into data-driven insights, and leave with a portfolio-worthy trend report for your portfolio.
Brand Alchemy | Turning Research into Insights
Wednesdays | February 14, 2024 - March 13, 2024 | 6:30pm - 8:30pm ET
This class will delve deeper into the research methodologies involved in finding a human-centered insight. You’ll learn the impact a great insight has when threaded from a business problem to a creative solution, and learn how to Sundstrand people, how to plot behavior change, and how to craft a brief. And you’ll leave with an insightful strategic briefing deck for your portfolio.
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Rapid Fire Campaigns
Thursdays | February 15, 2024 - March 7, 2024 | 6:30pm - 8:30pm EST
Want to quickly add some big ideas to your portfolio? This class is for you. Get a brief at the beginning of each class, 2 hours to solve it, and 5 chances for a killer portfolio piece.
Brief Writing
Thursdays | March 21, 2024 - April 18, 2024 | 6:30pm - 8:30pm ET
The world’s most memorable marketing campaigns start with a well-crafted brief. The Brief is the epicenter of the campaign ideation process. It's the culmination of lots of research and thinking. It's the spark that gets everyone excited. In this class, we’ll study the key building blocks of the brief, and how to differentiate between good and bad ones. You’ll learn to identify opportunities for improvement in every brief you come across. And you’ll leave the class with a solid creative brief portfolio-piece that any creative team would want to jump on.
Student Life
Just because we’re online, doesn’t mean we don’t have a strong culture of inclusion and support.
Classes meet live over Zoom almost every night, and you regularly meet with your classmates on Zoom to concept. So you quickly become friends with the other creatives in your semester. We also host live guest speakers, online movie screenings, online costume nights, Quiplash game nights, and raffle nights with some pretty sweet prizes. Students build strong friendships, help make each other’s books better, and even apply for jobs together.
You’re each other’s future coworkers, and those relationships start on day 1 of 180.
Tuesday, August 1, 2023 - 6:30pm ET
book180 Fall 2023 Open House
Sarah Latz & Francesa Piancone
Come have a virtual tour of everything book180 has to offer. We’ll cover our schedule, our programming, fall scholarships, and even have some of our instructors + alumni there to meet!
Email us to sign up
"I wish book180 had been around when I was a junior. Portfolio schools are often necessary to get a job, but a shorter option like this is absolutely going to change lives."
Lindsay Lenard, Founder/Designer at Agency Radiate
" Sarah and Francesca are two of the hardest working, most intentional women I know. I saw first hand how much they genuinely care about students."
Taylor Smith, Copywriter at Cutwater
"Sarah Latz was a beacon of guidance for me. She made such a positive influence."
Jessica Gordon, Junior AD at Molson Coors
“Francesca helped me break into the creative ad agency industry and connect me with top-notch talent and recruiters once my portfolio was complete.”
Blake Pleasant, Art Director at dentsu
