Can class work be part of your portfolio? Yes! Your portfolio is about showcasing creativity, not client history. This post will show you how to refine class projects into professional-grade pieces that stand out to recruiters. Let’s dive in!

Our guide breaks down how to build a portfolio that shows off your skills and your strategic thinking—so you don’t just get noticed, you get hired.

The differences between large, small, and in-house agencies come down to ownership, structure, flexibility, resources, budgets, and client relationships.

Creative block hits every junior creative, copywriter, or art director at some point, but the good news is that it’s curable. Explore our list of inspirational websites to help you conquer the blank page!

Coca-Cola's AI-generated spot has stirred up a lot of frustration, confusion, and fear. But the more we embrace and show love to the new technology that will inevitably become a part of day-to-day life, the less we fear it.

Nutter Butter’s “Nutty for Nutter Butter” campaign is capturing attention with its surreal, Gen Z-targeted content. But is quirky for the sake of quirky a smart choice for student portfolios? Let's dive into why strategy matters more than weirdness.

book180 spoke to AdAge about current entry-level advertising market trends.

Headline writing exercises to help you generate a lot of thoughts and ideas.

Try one of these 4 fonts in your next project.

Showing what you love in your advertising portfolio will help get you hired in advertising.

Art Direction Student Mila Ugryn won first place on The Brief #3 by Cannes Lions.

Five steps to get your career in advertising art direction started.

If you're wondering if portfolio schools are worth the hype, the answer is yes!

Creative ideas don’t just strike—thinking of big ideas is a learned skill. Check out these 5 must-visit websites to inspire your work as a junior copywriter or art director.

What #BamaRush Could Mean for Advertising

Crafting an art direction portfolio? See the 5 tips that Freelance Creative Directors Dídima Arrieta Martínez and Dan Ahern had for this art director.

There are some major benefits to visiting different advertising agencies when you're job searching.

A new social platform has launched, and we don't hate it.

There's tons of benefits to working in a lesser-known advertising market. Check out these great agencies.

book180 Art Director Macy Gonzalez named Charleston's Portfolio Night All Star!

book180 students recognized in three prestigious student award shows.

book180 believes in the importance of self-care, mental wellness, and the art of shutting out the noise to find your creative inspiration.

At 19 years old, Caidyn Hutchinson is the youngest copywriting student at book180.

Ambrose Cappuccio pursues a career in advertising and copywriting to support his passion for theater.

Dylan Weir is a husband and new father, balancing a career pivot into copywriting.

Our first semester is wrapping up, and 25 new creatives are launching their careers. Wondering what makes a great ad portfolio? Start here.